Privacy Policy
Dot Context Digital
- Dot Context is a global advertising technology platform focused on media buying and reducing the complexity of the marketing technology ecosystem. Dot Context helps advertisers create personalized ads for every individual customer dynamically, in real time. With its unique rule-based engine, it enables deeper and more meaningful engagement with customers. We are headquartered in India, with an office in New Delhi. This Privacy Policy is provided to inform you about how our ad optimization technology—including our Ad Network Platform for online advertisers, Real-Time Bidding Service, and Dot Context (collectively, the “Service”)—collects and processes information on behalf of:
- (i) advertisers, agencies, ad networks, and other media-buying clients (collectively, “Demand Partners”), and
- (ii) website owners, mobile application owners, ad networks, ad exchanges, sell-side platforms, and other suppliers of advertising inventory (collectively, “Supply Partners”).
- Dot Context recognizes and values your privacy, and we are committed to protecting the confidentiality of your personal information. To better safeguard your data, we have adopted a robust privacy policy that allows you to monitor the information you provide to us. We will seek your consent before collecting any information about you, and you will always be informed about how your information will be used. At any time, if you wish to withdraw your personal information, you may contact us at info@dotcontext.ai and specify the information you would like to have removed.
- You will find an explanation of our Privacy Policy to help you better understand the measures we take to protect your information. We reserve the right to update or modify this Privacy Policy at any time, so we encourage you to visit www.dotcontext.ai regularly to stay informed about our privacy practices.
Usage
- We use cookies and web beacons for specific purposes. These technologies help us track when an advertising impression is delivered, enabling us to correctly attribute it to a Demand Partner and invoice them accordingly. We also use cookies to manage the frequency of ad exposure, ensuring alignment with a Demand Partner’s campaign objectives related to frequency capping. As a buyer of RTB (Real-Time Bidding) inventory available on sell-side platforms and exchanges (Supply Partners), we map anonymized user identification numbers (UIDs) with the anonymized UIDs of Supply Partners. This allows us to identify the underlying impression and serve the most relevant advertisement for that impression.
Personal Information
- The following information about you is considered personal information for the purposes of this Privacy Policy: email address, credit card information, name, phone number, residential address, and any other information collected from you. We do not sell, trade, rent, or otherwise permit the use of your personal information by any third party unless we have been expressly authorized by you, either in writing or electronically. From time to time, we may provide aggregate statistics about our customers, sales, traffic patterns, and related website information to reputable third parties. However, such information is shared only in aggregated form and does not include any personally identifiable information. We conduct internal audits to ensure compliance with the policies established to protect your information. We may disclose your personal information solely for legitimate business purposes, including delivering services and providing special offers tailored to your needs. We may also disclose information when we believe, in good faith, that such disclosure is reasonably necessary to:
- a. Comply with legal or regulatory requirements;
- b. Enforce or apply the terms of our website user agreement; or
- c. Protect our rights, property, or safety, or the rights, property, or safety of others.
Cookies
- Cookies are small text files that a website transmits to a user’s computer. They enable a website to track a user’s preferences and activities related to that website. Our website creates a temporary cookie for each visit to facilitate your browsing experience. These cookies automatically expire once you leave the website. If you do not wish to receive cookies, you may configure your browser to reject them; however, doing so may limit your ability to use certain features or complete transactions on our website. The primary purpose of using cookies is to enhance your experience. For example, cookies allow you to log in without repeatedly entering your registered email address or registration number and password. They also help us deliver relevant information and updated content based on your interests. Cookies are widely used across most major websites. They may also be used to track browsing or purchasing behavior and to deliver targeted advertisements. We may engage third-party advertising companies to serve ads on our behalf. These companies may use cookies and action tags (such as web beacons) to measure advertising effectiveness. Any information collected by these third parties through such technologies is anonymized and does not personally identify you. For more information, please refer to the Beeswax Privacy Policy and its cookie opt-out instructions, as well as the Google Privacy Policy and the opt-out options available on their respective websites.
- To opt out of Dot Context cookies, please click the button provided below. The World Privacy Forum has published an article on cookie opt-out. If you would like to learn more, please visit: http://www.worldprivacyforum.org/cookieoptout.html. You may follow the procedures outlined on that website to opt out of cookies.
Our Security & Storage Procedures for Your Data
- At Dot Context, protecting your personal information from loss, theft, or misuse is our top priority. All information we collect is stored using the same security measures we apply to safeguard our own proprietary corporate data. Access to this data is restricted to authorized personnel only. At times, we may collect non-personal information (NPI) through our services, including but not limited to your IP address, the date, time, and time zone of the ad request, pages viewed, browser type, referring URL, and your device’s operating system. We retain this NPI at an individual (but non-identifiable) level for a limited period to ensure that our services function properly. We may also retain data in aggregated form indefinitely for reporting and system analytics purposes, where no individual user—anonymous or otherwise—can be identified.
Information Sharing
- Unless otherwise permitted by you, we will not share your non-personal information (NPI) with third parties. However, we may be required to disclose such information to third parties in the following circumstances:
- (i) To appropriate authorities when we reasonably believe we are required to do so by law, or to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to fraud or situations involving potential threats to the physical safety of any person;
- (ii) To a court of law, arbitration panel, or similar authority to enforce or protect our rights, whether under applicable law or as provided under an agreement;
- (iii) To any company or entity that acquires all or a substantial portion of our assets, including in the event of a merger, acquisition, or bankruptcy;
- (iv) To third parties that assist us in providing the Services to our Clients, or that enter into strategic partnerships with us to enhance and expand our Services.
Children’s Privacy & Parental Consent
- This website is not intended for children, and we do not knowingly solicit or collect personally identifiable information from individuals under the age of 18. We have not designed this website for use by minors, and we do not intend for it to be accessed or used by anyone under 18 years of age. We specifically request that individuals under the age of 18 do not use this website or submit or post any information on it. In the event that we inadvertently collect personal information or other data from a user under the age of 18, we will not knowingly share such data with any third party for any purpose. Any such disclosure, if it occurs, would be solely due to the minor providing information without our solicitation or authorization.
Other Sites
- Dot Context is responsible only for the privacy practices and content of this website. We are not responsible for the privacy practices or the use of cookies on any third-party websites that you may access through links on this site.
Changes to the Privacy Policy
- We may update this Privacy Policy from time to time. Any changes will be posted on this page so that you are always informed about what information we collect, how we use it, and whether we disclose it to any third parties. This Privacy Policy was last updated on 1st April, 2017.
Governing Law
- This website is operated in India and is subject to the laws of India. Dot Context may disclose personally identifiable information without your consent when required to do so by law, or when we believe in good faith that such action is necessary to investigate, prevent, or protect against harmful activities affecting our clients. Please note that laws relating to personally identifiable information may vary from country to country.
No Unlawful or Prohibited Use
- As a condition of your use of this website, you agree not to use the website or any information or software contained within it for any purpose that is unlawful or prohibited by these terms and conditions.
Your Consent to This Privacy Policy
- By submitting your information, you consent to the collection and use of that information as described in this Privacy Policy. We welcome your feedback on this website and this Privacy Policy. If you have any questions or comments regarding how we handle your personal information, please contact us at info@dotcontext.ai. You may also use this email address to raise any concerns regarding compliance with this Privacy Policy.
Disclaimer
- While every effort is made to ensure the accuracy of the information provided on these pages, we assume no liability for any errors, omissions, or inadequacies in the information contained herein or for any interpretations thereof. This website may include inaccuracies or outdated information and is subject to change at any time without notice. Your use of this website is at your own risk. You agree to hold (Dot Context) harmless and not to bring any claims against it arising from your use of this website. All information, documentation, software, products, and services available on the (Dot Context) website are provided on an “as is” basis, without any warranties of any kind. (Dot Context) and its suppliers disclaim all warranties, whether express or implied, including but not limited to warranties of non-infringement, merchantability, and fitness for a particular purpose. Some jurisdictions do not allow the exclusion of implied warranties or limitations on how long such warranties may last. In such cases, the above limitations may not apply to you to the extent they are not permitted by law. Under no circumstances shall (Dot Context) be liable for any damages, including but not limited to direct, indirect, special, incidental, or consequential damages, arising from the use, reproduction, modification, or distribution of the information, documentation, software, products, or services available on this website. At (Dot Context), we take the protection of your personal data seriously. We are committed to complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy outlines how we collect, use, and protect your personal data.
Data Controller and Contact Information
- (Dot Context) acts as the data controller for the personal data we process. If you have any questions or concerns about how we use your personal data, you can contact us at support@dotcontext.ai.
Collection of Personal Data
- We may collect the following types of personal data:
- Contact information, such as your name, email address, and phone number
- Payment information, such as your credit card details
- Usage information, such as your browsing history and interactions with our website
- Any other information that you choose to provide to us
Purpose of Data Collection
- We collect your personal data for the following purposes:
- To provide you with the products or services you have requested
- To process payments for our products or services
- To improve our products and services
- To communicate with you about our products and services
- To comply with legal and regulatory requirements
Legal Basis for Processing
- We will process your personal data only when we have a valid legal basis to do so. This may include:
- Your consent
- The performance of a contract with you
- Compliance with a legal obligation
- Our legitimate interests, provided that such interests are not overridden by your fundamental rights and freedoms
Data Retention
- We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to meet any legal, accounting, or reporting requirements.
Data Security
- We have implemented appropriate technical and organizational measures to safeguard your personal data. These measures include, but are not limited to, access controls, encryption, and regular data backups.
Data Subject Rights
- You have certain rights in relation to your personal data, including the right to:
- Access your personal data
- Rectify any inaccuracies in your personal data
- Request the erasure of your personal data
- Object to the processing of your personal data
- Restrict the processing of your personal data
- Request data portability
- Withdraw your consent at any time.
Automated Decision-Making
- We do not use automated decision-making or profiling in relation to your personal data.
Changes to This Privacy Policy
- We may update this Privacy Policy from time to time. Any changes will be posted on our website and, where appropriate, notified to you via email. By continuing to use our products or services, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree with this policy, please discontinue use of our products or services.